Home Work & Portfolio Fish

Jasmine Holland

Experience

Santa Cruz, CA · 2025–2026

Owned the full catering client cycle, including inquiries, tastings, contracts, scheduling, on-site execution, and follow-up, handling all client, planner, and venue communication for 75–100 events per year.
Recruited, trained, scheduled, and supervised up to nine event staff, coordinating closely with distribution, production, and retail managers to keep events and daily operations on track.
Planned and executed large-scale events, including full on-site management of the Quail Car Show, overseeing budgeting, transportation, inventory, staffing, and schedule.
Maintained calendars, detailed event records, and internal documentation, coordinating with retail, production, and distribution management to allocate product and staff time efficiently.
Led outreach and sales for new catering and event opportunities and represented the company at community functions.
Produced weekly internal newsletters, managed social media, and supported branded merchandise projects to keep staff informed and customers engaged.

Brooklyn, NY · 2023–2024

Managed $1.2M in annual catering sales across drop-off orders, full-service events, and private event-space bookings, serving as primary contact for all clients and communicating between kitchen, retail, and event teams.
Co-led a company-wide transition to Toast, proofing the full menu into the new system, planning a phased rollout, and training staff, while producing weekly marketing emails and keeping the website, catering menus, and social channels current.

Brooklyn, NY · 2022–2023

Built a feedback-tracking database and improved cross-functional communication, helping the team organize and prioritize user requests.

Brooklyn, NY · 2022

First full-time hire at a fast-growing olive oil startup; connected with 900+ customers monthly, turned service issues into repeat orders, and coordinated shipping and QA improvements with leadership and the factory.
Sourced and managed creator and brand partnerships that led to event placements, content collaborations, and retail activations for 20–120 attendees.

Brooklyn, NY · 2021

Executed bake-off, production, and assisted with large scale viennoiserie (800+ croissants per week) while supporting variable front of house needs.

Reed College — Sociology — 2016–2019